In its first edition ever, the Egypt International Art Fair launched on March 8th & 9th 2020 at the luxurious Dusit Thani Hotel in Cairo, where BMW Egypt was the official automotive partner.
The fair saw art amateurs and culture enthusiasts flock to the venue and explore different contemporary art displays by Egyptian, regional and global artists. A carefully selected group of prominent artists had their awe-inspiring work exhibited at the event, with exciting displays from Egyptian artists Mohamed Abdoul Wafa, Asmaa Samy, Gamal AlKheshen, Omar Abdul Lateef, Britt Boutrous Ghali, Hicham Rahma, Eslam AlRihany, Taher Abdulazeem, Shahira Shoukry, Mohamed Damrawey and AlKahila Gallery. Regional artists featured at the Egypt International Art Fair included Mona Nahleh and Alaa Sharabi from Lebanon, Juhayna El Bittar from Syria and Ayman Eissa from Palestine.
The entrance of the exhibition featured an eclectic display of the all- new BMW 3 Series, painted on with joyfully flamboyant colors to deliver an artistic makeover that almost brought the vehicle to life.
In its ongoing efforts to support and empower art, culture and young talent in the nation, BMW Egypt allowed one of their most popular models to be aesthetically transformed by the brilliant Badr Mohamed, the creative artist behind the 3 Series’ flamboyant presence. The artwork design was created by Sirkil creative agency and was executed by the talented Badr Mohamed.
The first edition of the Egypt International Art Fair definitely highlighted that Egypt has a thriving community of art & culture fans, which was also clearly established at the third exhibition of Art D’Egypte in 2019, for which the Bavarian Auto Group was also the official automotive sponsor.
Such initiatives are surely paving the way for Egypt to become a regional hub of the arts, with its diverse artistic influences and colors of joy that span a period perhaps as old as Cairo itself.
BMW is famous for providing artistic cars, as it has made copies in many countries of the world that turned into artistic paintings of the company's cars, and it became famous in many places
BMW Group began nearly 50 years ago with the sponsorship and support of more than 100 cultural cooperation around the world, as part of its endeavor to support contemporary art, classical and jazz music, as well as architecture and design.
In 1972, artist Gerhard Richter created three large paintings specifically for the lobby of the BMW Group headquarters in Munich. Since then, artists have collaborated with Andy Warhol, Jeff Koons, Daniel Barenboim, Jonas Kaufman and architect Zaha Hadid with BMW.
In 2016 and 2017, Cao Fei from China and the American artist John Baldessari created two cars that featured artworks for the BMW Art Car Collection.