BMW Group Classic collected two of the most important trophies at the Corporate Media & TV Awards in Cannes with its video homage to the BMW M1 presented 40 years ago.
The Christmas greeting video created by BMW Group Classic with the title “Santa’s Choice” awarded a Golden Dolphin in the film-festival city in the South of France, while the animation film “40 Years of BMW M1” earned a Silver Dolphin in the category “Social Media and Short Videos.”
The two prize-winning films were created in cooperation between BMW Group Classic and its long-standing partner – media agency Shot 1.
The Christmas greeting posted by BMW Group Classic at the end of 2017 was awarded a Golden Dolphin in the category “Virals.” The humorous and atmospherically filmed clip lasting just one minute entitled “Santa’s Choice.” focuses on presenting Santa Claus as a fan of classic cars. “Santa Claus” searched the exhibition hall at BMW Classic in Munich for the “Coolest Ride for Christmas” and found the appropriate alternative to the traditional reindeer sleigh. While curious Santa carries on his search, he discovers numerous legends from the motor-sport history of the BMW and MINI brands before finally selecting the BMW M1. The red super-sports car has the name “Rudolf” on the registration plate and greets its new driver with a wink of its characteristic pop-up headlights. Putting a truly fitting end to Santa’s arduous endeavors.
Watch Golden Dolphin Award for the clip “Santa’s Choice”
A Silver Dolphin went to the animation film “40 Years BMW M1” in the category “Social Media and Short Videos.” The 60-second spot recalls the debut of the mid-engine sports car in 1978. The BMW M1 moves among worlds of color and graphical patterns typical of the 1970s in its award-winning anniversary clip. It drives through a virtual world of consumer articles, music and fashion styles of the era.
The role of the BMW M1, coined as the fastest German series sports car of its time, is saluted as much as its racing performances in the Procar Series where famous Formula 1 drivers raced against each other.
Watch the Silver Dolphin Award for the animation film “40 Years BMW M1”
The Cannes Corporate Media & TV Awards rank among the most important international awards in the area of business films. Since 2010, the competition held in Southern France’s film-festival city has annually conferred awards on the world’s best corporate films, online clips, documentaries, reportages and TV productions.