The BMW Group has led the way in intelligent connectivity for 20 years, through its one and only program: BMW ConnectedDrive.
Since then, customers and their mobility requirements have been at the heart of everything the company has sought to achieve here. The numerous touch points now available and the ability to use services anywhere have been the key enablers in creating a 360-degree digital customer experience; bringing drivers and their vehicles closer than ever before.
It was back in 1998 when the BMW Assist package was introduced under the product heading of “BMW Telematics”. The first built-in SIM card to be fitted in a BMW followed in 2004; and in 2014 it became possible to book and pay for online services from the comfort of your car by visiting the BMW “ConnectedDrive” Store. The company’s latest solutions, like the all-encompassing digital concept encapsulated by BMW Connected, continue to showcase the ongoing development of connectivity.
For example, since 2016 customers have been able to link their smartphones seamlessly with their car via a connection with the Open Mobility Cloud. The numerous touch points now available and the ability to use services anywhere have been the key enablers in creating a 360-degree digital customer experience.
The first major foray into the connected future took place in 1998 with “BMW Telematics” and the introduction of the BMW Assist package comprising Concierge Services, as well as an up-to-date traffic information and Intelligent Emergency Call services are available. At that time, the customer’s telephone was still used for establishing an online connection.
In 2004, the SIM card was embedded into the vehicle, enabling customers to access news, weather services and office functions while on the move via BMW Online. A web browser was introduced in the new BMW 7 Series four years later, followed by the launch of the ConnectedDrive Store in 2014, which allowed customers to book and pay for services – such as Real Time Traffic Information and Online Entertainment products – directly from their car.
BMW ConnectedDrive is currently available in 45 countries and there are already over 10 million connected BMW vehicles on the world’s roads today.
Over the past ten years alone, the BMW Group’s efforts in driving forward digital connectivity through BMW ConnectedDrive have earned it a whopping number of 37 national and international awards. We can now say that BMW Connected already has over 2.3 million users worldwide, and growing.