Two reasons will make your more enthusiastic than ever to watch the long awaited movie Red Sparrow, the new thriller from 20th Century Fox Films, which will open in cinemas this March, and we can’t be any happier to grab our popcorn and favorite aisle seats.
The first and foremost reason our favorite German manufacturer has got us gripping the edge of our seats, is because the BMW 7 Series has landed a major Hollywood role in the movie –debut worthy indeed-, and the second reason is seeing it driven by a beauty like Jennifer Lawrence –we’re not spoilers, don’t worry- .
Jennifer Lawrence plays the role of Dominika Egorova, a prima ballerina with Russia’s world-renowned Bolshoi Ballet. When she suffers a career-ending injury, Dominika and her mother face a bleak and uncertain future. That is why she finds herself manipulated into becoming the newest recruit for Sparrow School, a secret intelligence service that trains exceptional young people like her to use their bodies and minds as weapons, and yes we consider that a readable trailer for once.
The cast of the movie also includes British actor and Oscar-winner Jeremy Irons as a two-faced Russian general; Oscar-nominated actress Charlotte Rampling as chief instructor of the Sparrow School; Matthias Schoenaert as head of the Russian Secret Service and Mary-Louise Parker as a U.S. informant. –That we find definitely fitting-.
The BMW 7 Series accompanies Dominika on her journey from elegant and graceful prima ballerina to self-assured secret agent. The luxury sedan reappears at key moments in the plot, including the scene where Dominika is driven to the secret Sparrow School for the first time. The drive through the snow-covered Russian landscape, assisted by the BMW xDrive intelligent all-wheel-drive system, symbolizes the transition from Dominikas’s past to her mysterious, but exciting future.
Commenting on that, Uwe Dreher, the Head of Brand Communications at BMW said “We were excited about this suspenseful adaptation of the bestselling novel Red Sparrow from the beginning. Jennifer Lawrence as Dominika embodies an elegant and strong agent. The BMW 7 Series and its positioning suit her character perfectly”.
On the other side, Zachary Eller, the Executive Vice President, Marketing Partnerships, and 20thCentury Fox Film said “We have been working with BMW to find the best project that could fit the BMW 7 Series, and when this opportunity came around, we were thrilled with the natural fit of story, car and the ability to complement our campaign with BMW’s marketing.”
The BMW 7 Series Sedan has made a number of appearances in the glamorous world of secret agents and spy thrillers.
Who could forget the legendary performance of the BMW 750iL in the James Bond film Tomorrow Never Dies? In general, BMW vehicles have long been featured on the big screen, including iconic films like Mission: Impossible and the James Bond franchises.
As part of the cooperation with 20th Century Fox Film, BMW will be promoting Red Sparrow widely through its own digital channels and print campaign.