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The inspiration of dancing is like spreading your wings. This is exactly what May Adam did when she flew all the way from London to Cairo and opened up her very own dance studio, teaching professional level dancing to kids and young teens.See more >
The sole distributor & importer of BMW in Egypt recently held a huge ceremony at the Nile Ritz -Carlton Hotel, marking the 15th anniversary of its presence in the Egyptian automotive market and expressing gratitude to its valuable customers and success partners
With the beginning of 2019, everyone wants to know what’s new in fashion this year and what trends they have to follow; and what better source is there out there than “Pinterest”. With “INSIDER” expectations, here are the top 5 fashion Pins for 2019:See more >
Meet Aya Radwan… An enthusiastic artist and admirable founder of “Halo Headpiece” reshapes the Egyptian accessory market.
Whether it’s designing tiaras and headpieces for brides, or picking out tailored head couture fit for the perfect hairdo, Aya Radwan has it all.
Bring out the confetti, it’s almost New Year’s again and we couldn’t be more excited to celebrate; in fact, we’ve reflected deeply on the matter and have referred to CNN’s list for the most intriguing destinations, meant for truly unforgettable experiences. From China’s colorful fireworks to Sydney’s vibrant backdrops, we’re basically ready for the get-go, kicking off the start of 2019.See more >
As fun as it can be to take your dog out exploring on a road trip, as hectic as it can be to actually provide for your dog whilst driving. This is why we’ve provided you with a few dog-friendly pointers, just so you and your favorite furry friend can enjoy the best of many hassle free trips together.See more >
Aiming to continue its journey of successes, excellence and prominence, Bavarian Auto Group the sole assembler and importer of BMW brand in Egypt has recently collaborated with Art D’Egypte presenting a unique, rich and lavish cultural event.
Not only fashion follows trends. Every season the most important interior and design fairs in the world, such as Salone Mobile in Milan, Maison et Objet in Paris and High Point in the United States showcase the latest trends in interior design and home decoration for the season to come.See more >
BMW and Golf sport fanatics have engaged in an interesting experience through their participation in the Egyptian qualifying tournament of the BMW Golf Cup International, marking 22nd anniversary in Egypt.See more >
BMW presented its latest technologies and vehicles at the most important date on Europe’s 2018-car show calendar, Mondial de l’Automobile 2018 show that took place in Paris at the beginning of October and ended on the 14th.See more >
Pictures of glamorous outfits of the Gouna Film Festival 2018, that took place a month ago, were virally posted on social media channels bringing a general state of awe to the public,See more >
BMW Group Classic collected two of the most important trophies at the Corporate Media & TV Awards in Cannes with its video homage to the BMW M1 presented 40 years ago.See more >
As part of the expansion plans currently executed by the Bavarian Auto Group, which is the sole local assembler and importer of BMW and MINI brands in Egypt, the company has recently paved the way to start local assembly process of the third generation All-New BMW X3.
If you have seen the long awaited movie and the newest in Mission: Impossible franchise which hit the cinemas recently, you probably wonder why the classic 1986 E28 BMW 5 Series was taking the role of an action star besides the one and only Tom Cruise,See more >
In a festive atmosphere full of joy and pleasure, the Bavarian Auto Group which is the sole assembler and dealer of the brand in Egypt has recently held a huge event to mark the arrival of the new BMW 7 Series to the list of BMW models assembled locally in the group's factories.See more >
Egypt’s Ancient Pharaonic heritage is being revived by the Egyptian female designer Shaima Kamal, turning historical icons into contemporary designs, and dazzling the world.See more >
Before FIFA World Cup 2018 kicked off in Russia, nearly no one thought of the hosting country as a touristic attraction, where people could spend their vacations and enjoy their leisurely breaks, especially here in Egypt. But after millions of people watched the most popular championship around the globe, Russia turned into a retreat destination where they can spend their coming vacations.See more >
BMW Group announced its cooperation with Paramount Pictures for producing the long-waited film “Mission: Impossible – Fallout,” with the BMW M5 appearing alongside Tom Cruise once again takes on the role of the espionage bound spy, Ethan Hunt. The opening of the movie is set to begin worldwide on the 27th of July.See more >
The BMW Group presented a new book and storytelling exhibition called “200 Women Who Will Change the Way You See the World” celebrating a diverse group of inspirational women. The opening took place at Pen + Brush gallery in New York City in May 2018.See more >
It’s been a long time in the making, but finally Egypt has an official fashion council. We met up with the people behind the project to find out about the mission and why they are confident they can make it happen!See more >
With the first half of the International award season behind us we put the spotlight on our favorite Egyptian and Arab stars that took to the red carpet at the Cannes Film Festival and were part of the 10 days of glamour at the French Riviera last May.See more >
For BMW, the year 2018 begins with a double victory at the “Best Cars Award”. The BMW 5 Series claimed class victories in the latest reader’s poll held by the trade journal “auto, motor und sport”.See more >
In a glamorous celebration, the Bavarian Auto Group announced the launch of the all new BMW 5 Series in the Egyptian market only a few months after the launching of their 7th generation –and one and only- BMW 5 Series worldwide!See more >
BMW Golf Cup International 2018 celebrates the passion for golf by allowing over 100,000 amateurs to compete on 2 breathtaking golf courses in South Africa and serves as the host country of the BMW Golf championship this year.See more >
The BMW Group has acquired Parkmobile, LLC, the largest provider of mobile parking services in North America, in January 2018, marking the BMW Group as the leading international provider of digital parking solutions.See more >
Two reasons will make your more enthusiastic than ever to watch the long awaited movie Red Sparrow, the new thriller from 20th Century Fox Films, which will open in cinemas this March, and we can’t be any happier to grab our popcorn and favorite aisle seats.See more >
Get to know more about Jayda Hany, an Architectural Engineering graduate of the American University in Cairo that became a footwear designer who specializes in designing 3D-printed shoes, and whose latest collection came to be the theme for a special edition of our very own BMW M4!See more >
With the unveiling of the BMW Concept X7 iPerformance at the IAA Cars in 2017’s show in Frankfurt, the BMW Group introduced a concept that demonstrated the perfect possibility to combine a large sports activity vehicle with an electrified drivetrain in a luxurious form!See more >
Joy to the world, Christmas is finally at our doorstep. To celebrate, we’ve bought out our Mariah Carey CD’s, merry red and green decorations and a month full of winter wonderland fun at the New Giza Sports ClubSee more >
No matter how eloquent and well put we are; the very first Cairo Design Awards (CDA) stood out as an ineffable experience that has left us with an exuberant night, marked with mellifluous music and a breathtaking setup in the heart of downtown’s exquisite Ritz Carlton. Product Designers, Jewelers, Interior designers, landscape artists and architects from all walks of Egypt came together as they celebrated an event that was well worth the wait.See more >
Nothing makes more sense to us than to be flown across continents into the heart of mainland Spain so we could test drive some of the latest –memorably exquisite- models there are to date. We flew a group of –extremely lucky, understandably ecstatic- exclusive, BMW Grand Class customers for a two day excursion from the 15th – 17th of October. After ditching our eat, pray, love books; we packed our bags and prepared ourselves both mentally and physically as we were welcomed in for a gorgeous stay at the Peunte Romano hotel and resort.See more >
Aside from the common hustle and bustle of the city; “driving pleasure” fanatics who also share a knack for Golf have enjoyed participating in the Egyptian qualifying tournaments of the BMW International Golf Cup.See more >
Wherever you go becomes a part of you somehow, and whatever you do there, may change the whole plane that you previously drew to your life one day. The Russian photographer Murad Osmann is a proof that travelling can change your way of thinking and the way you live your life forever.See more >
BMW participated in the 24th edition of the Cairo International Motor Show (AUTOMECH FORMULA 2017) the largest exhibition of cars and its accessories in Egypt and the Middle East. The auto show was held at the Cairo International Convention and Exhibition Center from 20-23 September.See more >
The seventh generation of the BMW 5 Series Sedan hit the roads in markets around the world in February 2017. Further enhanced dynamics, an unbeatable line-up of assistance systems, an unmatched degree of connectivity and a new and innovative operating system are the most important new features.See more >
Since its release in 2010, Instagram and the fashion industry has an undeniable bond that can be perfectly summed up by 2 facts, First: when you check the most liked Instagram image during the last five years you will find that this image belongs to kenadll Jenner one of the top female models around the world.See more >
Previously this year BMW revealed a concept car favoring style over technology, and if you always get fascinated by the technology used in manufacturing BMW cars, you will definitely get fascinated this time with the design of the Concept 8 Series Coupe which was designed carrying that slogan “A Driver's Car”.See more >
There is a certain mesmerizing aura that engulfs any driver in the streets of Cairo. It stems from the whimsical wind that hugs the trees and slowly make the reflecting lights dance on top of the Nile. A moment that only lasts for a couple of seconds but make you fall in love a little bit more with your ride and the smoothness of your BMW engine. But do not dwell on it for long, you can now enjoy this moment for longer in Dos Canas. Slide into Garden City, and up to Cairo Capital Club’s 19th floor for an overwhelming view with food warm enough for the coldest of souls out there.See more >
You might have heard about Zaha Hadid, the late Iraqi architect and one of the greatest architects in the last decade, but do you know that she and the German automaker BMW have a very strong bond that shall last forever despite her death in 2016?See more >
BMW Polo team managed recently to achieve remarkable record through occupying the first place in the 2017 Polo tournaments held for the first time in Egypt, the tournaments took place in Gouna resort in Red Sea governorate.See more >
Mohammed Al-Husseiny, a name that shall be remembered by Egyptians for a long time, the Down Syndrome swimmer was gearing up for a whole year to achieve a Guinness World Record as the first swimmer with Down Syndrome to cross the English channel (The Manche) of 36km waters on 3 SeptemberSee more >
When the German Automaker BMW decided in 2012 to replace the current 3 Series Coupé with a new 4 Series line to further differentiate the sporty coupé cars, no one could possibly imagine the success it found in the whole world!See more >
To celebrate 40 years of its existence, BMW 7 Series got a new special edition and limited model: The BMW 7 Series Edition 40 Jahre models
Abandoning the status quo and raising driving pleasure to new highs
to create an attitude towards life. The all-new BMW Concept Z4 at IAA 2017.
From the very first glance, it impresses with its athletic appearance.
The all-new BMW X3 at IAA 2017.
The seventh generation of the BMW 5 Series points the way into the future
WHEN THE JOURNEY BECOMES THE GOAL